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Praise for Sense and Respond.

Roger Camrass, Director, Business Transformation Group. Fujitsu. Senior Associate, Judge Institute, Cambridge University.
“A dramatic shift in thinking that could revolutionise services… Congratulations for this brilliant contribution – we will all benefit immeasurably.”

Gary Fisher, MA, CIPD, Innovation Fellow, The Business Partnership Unit, Aston University.
“The authors provide a pathway to creating highly responsive organisations.”

Gary Crates, Head of Commercial. DHL, South-East Europe and North Africa.
“The journey to customer purpose’ is a strategy which re-positions customer value services at the heart of the business.”

Philip Forrest, ACII, FCIM, Chartered Marketer. Chairman of Judges at the National Business Awards.
‘This book is required reading for all who recognise the imperative of commercially-focused customer satisfaction.’

Sir John Banham, Chairman, Whitbread Plc. Former Chairman of the CBI.
”The Journey to Customer Purpose’ should be required reading for everyone interested in achieving sustainable returns.’